Black Friday and Cyber Monday: 50% off Editor and Editorial for the first 3 months. New customers on monthly plans. Then the regular price. Cancel anytime. See plans

Ends December 1, 2026 at 11:59 p.m. Pacific Time.

Resources & Learning Center

Everything you need to win at AI search.

Deep-dive documentation, strategy guides, and editorial research for teams navigating Generative Engine Optimization and traditional ranking signals — from one unified scoring model.

Score a Draft LiveLearning Center

Featured guides

View all guides →
Tool

AI Search Readiness Checklist

A practical pre-publication checklist for Content Score readiness, GEO Score citability, and Review Gate risk.

Read →
GEO

GEO Optimization Guide

Generative Engine Optimization explained for teams that want to earn Google AI Overviews, ChatGPT citations, and Perplexity visibility.

Read →
AEO

Answer Engine Optimization (AEO)

How content earns citations in ChatGPT, Perplexity, and Google AI Overviews - the signals AI answer engines reward and how to score them before publish.

Read →

Interactive library

Find the exact resource for your next move.

10 of 10 resources
Core concept

What is GEO (Generative Engine Optimization)?

AI search engines prioritize citability, entity authority, and factual density over raw keyword presence. ChatGPT, Perplexity, and Claude construct answers from passages — not from ranked documents. To be cited, your content must be entity-dense, answer-first in structure, and verifiably factual. GEO is the practice of building these properties in at draft time.

Read the full GEO guide →
Core concept

The Dual-Axis Scoring Loop

Stop choosing between traditional Google ranking and AI visibility. The canonical scoring model evaluates content on both axes simultaneously: Content Score measures seven traditional SEO signals, and GEO Score measures five AI retrieval signals. The GEO Score is also one of the seven Content Score signals, so raising it lifts both scores, while a Content fix can still move the GEO Score either way. The Review Gate sits between every Article and publishing. Publishing is blocked unless the Content Score reaches 70/100, the GEO Score reaches 70/100, and no signal is critical (below 40); either score below 50/100 is a hard block.

See all features →Read: What is AI SEO? →
Core concept

Pillar-and-Cluster Architecture

Organize your content by building authoritative pillar pages supported by specific, long-tail cluster topics. Proper internal linking prevents orphan pages, consolidates link equity where it matters most, and establishes topical authority across the Keyword Cluster. The scoring engine counts a draft's internal links as a Content Score signal.

Read: AI Search Optimization →
Ready to apply it?

Score your content before it ships.

The scoring engine analyzes your draft against both Content Score and GEO Score signals and returns an ExplainScore breakdown — the exact signals to fix, with the recommended action for each, before publication.

View PricingScore a Draft Live