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Generative Engine Optimization
Make your content citable by AI.
GEO is the practice of structuring content so that ChatGPT, Perplexity, Claude, and Google AI Overviews extract, cite, and surface it accurately. Entity authority, factual density, and answer-first formatting are the three pillars.
Why AI engines cite some content and skip everything else
AI retrieval models do not rank pages — they construct answers from passages. The passages selected are those with the highest factual density, the clearest entity relationships, and the most self-contained answer blocks. If your content leads with background context instead of a direct answer, AI engines skip it. If your entities are vague ('our platform helps teams') rather than specific ('SEO AI Regent analyzes TipTap JSON content against five GEO signals'), the knowledge graph cannot map you to a topic. GEO is the practice of fixing this at the draft stage, not after publication.
The five GEO Score signals
SEO AI Regent's GEO Score evaluates content against five weighted signals: Entity Authority (how precisely your content references named concepts, software, organizations, and people); Factual Density (how many verifiable, distinct facts appear per 100 words); Answer-First Formatting (whether the direct answer precedes supporting context, as AI extractors expect); Source Credibility (presence of attributable data points and authoritative citations); and Freshness (recency signals that indicate the content reflects current facts). Every signal contributes to a 0–100 GEO Score with a full ExplainScore breakdown.
Entity authority: the foundation of GEO
Entity authority is the most impactful GEO signal because it determines whether AI models can map your content to a knowledge graph node. When a user asks ChatGPT 'what is the best tool for AI content scoring,' it references entities it already knows — software products, their categories, and their known relationships. If your content does not name and define these entities precisely, you cannot be cited. Schema.org markup (SoftwareApplication, Organization, Article) makes entity relationships machine-readable. SEO AI Regent generates Schema Recommendations automatically and validates them against the live page.
Answer-first formatting and citability
AI extraction models look for self-contained passages: a paragraph that can be lifted from its document context and used verbatim as a cited answer. Content that buries the answer after three paragraphs of background context fails this test. Answer-first formatting means: lead with the direct claim, follow with supporting evidence, close with context. This structure serves both AI extractors and human readers, which is why it also improves traditional readability scores. The Content Score and GEO Score share this signal, which means improving it lifts both axes at once.
GEO and the Review Gate
Every Article in SEO AI Regent passes through the Review Gate before publication. The gate requires a minimum Content Score of 70/100 AND a minimum GEO Score of 70/100. Articles with critically low entity authority or factual density cannot be published — the system surfaces the exact failing signals and the specific passages to fix. This means GEO deficiencies are caught at draft time, when they cost one revision cycle, not at publication time, when they cost organic reach.